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Orangina

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at 30 Aug 2008: 20:12

Can anyone say they were suprised by the response? ;)
http//www.telegraph.c/...
http//www.independent.co.uk/...

One small step for CGI, one huge leap backwards for furry social acceptance ;p

2Report
at 30 Aug 2008: 20:22

Orangina is lush...I wanted this to be a thread about orange drink :(

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at 30 Aug 2008: 20:24

>>2

ummmm,  it is :p  


 gotta be a furry who made that btw

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at 30 Aug 2008: 20:28

I'm still amazed they got the ad's past the censors, asides from the very obvious sexual innuendo it feels like it was designed delibratly for the furry demographic, which is a weird demographic to aim any project at let alone a fruit drink xD

5Report
at 30 Aug 2008: 20:45

>>4
It wasn't aimed at furries, it was meant to leave an unique impression on consumers so they remember the product.

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at 30 Aug 2008: 21:43

>>4
Because furries are such a huge demographic.

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at 31 Aug 2008: 00:27

I love it still.

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LLz at 31 Aug 2008: 02:31

>>1 Well, I am, if only because people thought the advertisement is aimed at kids. Or at least, I hope it's not aimed at kids.

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at 31 Aug 2008: 11:42

>>8 Orangina in the UK's long been established as a children's drink. I've *never* seen it available in a pub or bar, but I used to drink it routinely as a kid (As did a lot of the other kdis in my school).

Could be an effort to re-brand themselves as an adult drink maybe... but it'd represent a very sudden shift and I can think of better ways to initiate it than lap-dancing gazelles.

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LLz at 31 Aug 2008: 15:01

>>9
But then, I can think of better ways to market a drink to children than lap-dancing gazelles as well,  and using lap-dancing gazelles to market to childred makes much makes much less sense. :p

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at 31 Aug 2008: 19:31

I can recall French ads for Orangina from the 1980s that also went for a sexy look. This could just as easily be an ad for seven-up. Most of us just drink sweetened, flavored soda water whether we're kids or grownups, so it's aimed at a wide range of customers. Was it aired alongside children's programming? "The commercial was first screened on August 1 on E4 during an episode of How to Look Good Naked." do kids watch that show?

Ads are meant to grab attention, make you remember the product and think it's cool and desirable enough to buy. Also, this ad makes me *laugh*! "The advert was based around the idea of "pulpeuse", which in French means both "containing pulp" and also "voluptuous" or "sexy"." Double entendre has sparked many a successful ad campaign. The Flashdance bucket full o' water bit is a cliche and has been a gag for years. It's funny to see "forest creatures" behaving like this;,its a racy joke that doesn't really say or show anything naughty, just suggestive.

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at 31 Aug 2008: 19:45

It looks like these people may simply have invented sexy furries for themselves because it became their job to:

http://www.youtube.com/watch?v=P4on6XQz9kI

I'm a little disappointed to discover it's mostly MoCap and not the talents of some skillful animators.

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LLz at 31 Aug 2008: 20:06

>>12
a)  Just because mo-cap is used doesn't mean the animators have it easy; there're limitations to just how much details mo-cap can provide. Long necks? Ear twitch? Tails? Other non-conventional anatomy?

b) Irregardless, someone has to have pitched the idea. Just means that the idea was pitched at the higher-than-production-team rank. (Perhaps. It is entirely possible that the production team is the one who pitched the idea.)

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at 31 Aug 2008: 21:23

It's a children's drink for Pete's sake. Why make something so sexual?

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Draconis Khaan at 1 Sep 2008: 02:36

>>14
Is it considered a children's drink in France, where the spot originally aired? If it isn't, then just chalk it up to cultural dissonance (I can't help but notice that both of the provided websites are British).

On another note, the second site provided described the advertisement as "sexually explicit". I'm forced to wonder what "explicit" means in the UK, as I saw no sex in the ad -- just a series of suggestive scenes.

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LLz at 1 Sep 2008: 07:14

>>14
It is not up to the public to decide if a product is a children's product. So long as I don't see wordings stating such on the product, and questionable adverts not targetted at children or shown with children media and such, I'll assume the public is jumping into conclusions. It's just like the "lesbian scandal" in Mass Effect, a game which was targetted at adults to begin with.

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Miscweant at 1 Sep 2008: 10:27

"Irregardless, someone has to have pitched the idea. Just means that the idea was pitched at the higher-than-production-team rank."

Fer sher - concept came from a Paris (ooh-la-la!) ad agency and the spot was executed by a New York City-based production company. Production companies may offer input on how to achieve or enhance a commercial, but their main job is executing the concept the client comes to them with.

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